Meet Madi: SipC’s Brand Partnership Coordinator. Madi joined our team mid-2020 and has been our go-to on all things collaboration. She works diligently, creates unique content, and helps improve our brand both on social media and in wholesale. Check out her interview to learn more about this hard-hustling girlboss.

What do you think about the future of the non-alcoholic beverage world?

It’s only going to continue to grow. The social aspect of drinking is something we all love, but it has its pitfalls. I think people are starting to embrace the NA movement because it provides the same feeling without the extra calories or morning hangover. Let’s be honest, alcohol has very little benefits in terms of health, and yet choosing to not drink—especially in a social setting—has always been taboo. Being able to enjoy a drink with friends without experiencing the negative effects of alcohol is definitely a movement I’m on board with. 

You are working towards graduating school right now. How do you find time for self-care with such a busy schedule?

I’m not going to lie—it’s hard. My days are super long and packed full lately. I’ve gotten into the habit of washing my face and changing into comfy clothes as soon as I get home in the evening, and I allow myself about an hour to decompress before I dive into more work. Taking this short break has helped me to not feel so burnt out by the time I go to bed. It’s a small moment of self-care, but it works for me.

What are your favorite self-care activities?

I’m not very consistent with the typical “self-care” activities. I do, however, take time for self-care moments. I wake up very early, and it’s my favorite time of the day. I have to take an hour or so in the mornings to sip my coffee, listen to music and get ready for the day. This has been my most consistent habit. It’s all about taking time for yourself when you aren’t checking emails or answering texts. It’s important to unplug, even if it’s just for a few minutes a day.

What would you like to see more of in 2021? Less of?

This year I want to see more embracing. Embracing ourselves. Embracing others around us. Embracing change and growth. Embracing the things we can’t change, and embracing our power to get shit done. I want to see less worrying about the future and more contentment in the moment.

Where do you see yourself in ten years?

In ten years I see myself in a position where I’m dedicated to helping people, animals and the planet. I hope to still be in a role that makes me happy, while being able to impact the world around me. Also don’t be surprised if I have like 10 dogs by then.

What has been the hardest lesson you have learned professionally?

One big thing I have been working on lately is learning how to say “no.” I’m a person who loves to stay busy, and I’m the first to take on more work when asked. But taking on more than I should means my mental health and energy suffers. I think it’s so important to set professional boundaries. As a culture, we really romanticize this “hustle” mentally, but that’s just not realistic or healthy. We should strive for balance between our work and personal time.

How do you get cozy?

For me, getting cozy means lighting every candle in the house, wrapping up in a big blanket and listening to a new playlist or album. A glass of wine doesn’t hurt either (;

Xo, Team SipC